STRATEGY

YOUR STRATEGY NEEDS A PUNK ROCK MINDSET

Great strategy is like a great punk song: just three chords and the truth.

It doesn’t try to say everything. It doesn’t chase trends. It distills. Sharpens. Strips away anything that doesn’t matter until what’s left is something real — something that demands to be heard.

That’s even more important in highly competitive categories, because category norms are created by category leaders. If you follow them, you play into their hands. Which is why our approach starts with a Punk Rock Mindset — bold, uncompromising, and unafraid to challenge convention.

We help brands claim overlooked space and own it with creative that hits hard with clarity and conviction.

Because the goal shouldn't just be awareness. 

It should be to burn into memory.

A Venn diagram showing the overlap between three chords, punk rock mindset, and the truth. The black circle on the left is labeled 'Three Chords.' The red circle on the right is labeled 'The Truth.' The overlapping middle section, in a darker red, is labeled 'Punk Rock Mindset.'
Three people sitting in a modern office with large windows taking part in a DESTROY DAY workshop, facing large sheets of paper filled with handwritten notes taped to the glass wall.

DESTROY DAY

We begin every strategy project with an immersive, proprietary working session called DESTROY Day. Because in the words of Picasso,

“Every act of creation begins with an act of destruction.”

Through a progressive series of prompts and brainstorming techniques, we will DESTROY Ordinary — dismantle industry clichés and redefine the brand's presence.

Designed to reveal the untapped potential of a brand, company, or category, it lays the foundation for building a unique brand or creative strategy that leaves the “old ways” behind.