All words have meaning. But a great brand name has power.
Great brands tell stories, and those stories often start with the name. We have extensive experience in name development, especially for craft beer, wine, and emerging brands.
Our approach is flexible to your needs:
Product Name Sprint
Quick-turn naming for an existing brand or product that doesn’t need a full brand positioning.
Topline creative inspiration research
Presentation with name options & rationale
Brand Name Creation
Development of a new brand name with positioning and brand story
In-depth research into consumer, category, competition, and company (history, founders, etc.)
Presentation with strategic approach, positioning, creative territories, names, and rationale
