VOL 219

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INSTAGRAM- Let’s check out some horror-based tattoos for Halloween. LINK

COOL STUFF- Our creative director is not sure how he has never seen the Rankin-Bass Mad Monster Party, but that might have to be rectified. LINK

DESIGN- Pepsico does its first corporate rebrand in 25 years. And they do it by jamming everything they want to convey into it. LINK

STRATEGY- The NYT recently wrote a piece on how "wacky names and silly labels” are killing craft beer. The Brewers Association responded with receipts. We’re hoping for a cage match next. LINK

BEVERAGE- This week’s beverage news brings you a lawsuit. LINK

MUSIC- Two singers and a saxophone help post-punk band Dust, bring a unique range to their debut album. Listen here